SEO CASE STUDIES
Luxury Lash Boutique – Local SEO & Paid Media Success
The Challenge:
Luxury Lash Boutique, a beauty service provider in La Jolla, needed to improve their local search visibility and drive more leads.
The Solution:
I developed a targeted SEO strategy focused on local rankings and launched a Google Ads campaign to attract nearby clients. Efforts included optimizing for high-intent keywords like "lash extensions La Jolla" and creating a new "New Client" landing page to boost conversions.
The Results:
Ranked in the Google Map Pack for "lash extensions La Jolla."
+22.73% increase in organic traffic.
Expanded from 1 to 14 keyword rankings, including a top 3 placement.
Google Ads drove 76 new users in 17 days, resulting in 6 direct calls and 4 new client form submissions.
Website sessions rose 62%, and time on site improved by 30%.
The Impact:
Luxury Lash Boutique saw significant growth in online visibility, engagement, and lead generation, setting them up for continued success.
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